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اقتصاد::
اقتصاد مقیاس
Advertising Scale Economies
Scale economies ??
To motivate this scale economy, Chamberlin argues that (i) a consumer's responsive- ness to advertising messages may be "forti??
erentiation, scale economies and advertising.
Among these facts, Chamberlin's discussion clearly suggests that the purpose of advertising (persuasive or informative) and the extent of scale economies (in production and advertising) warrant greatest attention.
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